Airbnb Market Trends

Airbnb Market Trends & Investment Hotspots: Where to Invest in 2025

If you're thinking about diving into the Airbnb space, you're not alone. With more people traveling, working remotely, and looking for alternatives to traditional hotels, short-term rentals are booming. But like any smart investor, you want to be strategic. Where are the best places to invest in Airbnb properties? What trends are shaping the short-term rental market?

In this guide, we'll explore 2025's most promising Airbnb investment hotspots, emerging trends, and what savvy investors are doing to stay ahead of the curve.

Why Airbnb is Still a Hot Investment in 2025

Let’s get real: the Airbnb business is no longer a "new thing"—it's a powerful real estate strategy. Even with increased regulation and competition, the demand for unique, well-managed short-term rentals continues to rise.

Here’s why Airbnb is still trending:

• Travelers are craving authentic, home-like experiences.

• Business and digital nomad travel is surging post-pandemic.

• Airbnb hosts can often generate 2-3x more monthly income than traditional landlords.

• It allows for property use flexibility—personal use, rental, or both.

Top Airbnb Investment Hotspots for 2025

If you're wondering where to buy your next Airbnb, here's a look at the top cities and areas that are poised for growth:

1. Orlando, Florida

• Why it’s hot: Year-round tourism, theme parks, and conventions.

• Stats to know: Orlando welcomed over 74 million visitors last year.

• Investor tip: Look into areas near Disney that are zoned for short-term rentals.

2. Asheville, North Carolina

• Why it’s hot: Outdoor adventure + artsy vibes = Airbnb gold.

• Popular with: Couples, remote workers, and retirees.

• Investor tip: Choose walkable neighborhoods close to breweries and hiking trails.

3. Scottsdale, Arizona

• Why it’s hot: Great weather, golf, festivals, and spring training events.

• Short-term rental rules: Favorable for investors, but check HOA restrictions.

• Investor tip: Upscale décor and amenities attract high-end travelers.

4. Savannah, Georgia

• Why it’s hot: A charming city with historic homes and a booming wedding destination.

• Tourism boom: Nearly 15 million visitors annually.

• Investor tip: Invest in multi-units or duplexes for better returns.

5. Boise, Idaho

• Why it’s hot: Outdoor lifestyle and tech-driven population growth.

• Rising star: Airbnb demand has risen steadily since 2021.

• Investor tip: Smaller properties and smart tech upgrades win here.

Emerging Trends in the Airbnb Market

To stay competitive in 2025, it’s not just where you invest—it’s also how you invest. Here are the Airbnb trends every host and investor should be watching:

1. Longer Stays Are on the Rise Remote workers and digital nomads are booking stays for weeks—or even months. This trend boosts occupancy rates and minimizes turnover.

2. Experience-Based Travel Guests want more than a bed—they want a local experience. Properties that offer unique design, welcome guides, or local partnerships see more 5-star reviews.

3. Smarter Tech = Happier Guests From smart locks and noise monitors to keyless check-in and Wi-Fi boosters, tech-driven Airbnb properties earn better ratings and smoother operations.

4. Eco-Friendly Stays Matter Sustainable features like solar panels, energy-efficient appliances, and green certifications are becoming key differentiators for environmentally conscious travelers.

How to Analyze a Potential Airbnb Market

Before you buy in any city, you need to evaluate whether it’s truly a profitable Airbnb market. Here’s how:

• Check local regulations – Does the city allow short-term rentals legally?

• Measure occupancy rates – Use tools like AirDNA to study supply, demand, and average nightly rates.

• Study competition – What types of listings are performing well?

• Understand seasonality – Is demand year-round or peak-season only?

Internal Resources for Airbnb Investors

Here are a few guides to help you on your journey:

• How to Choose the Right Airbnb Property

• Setting Up Your Airbnb for Success

• Financing Options for Airbnb Investors

• Airbnb vs. Traditional Rentals: Which is Better?

Key Metrics Investors Should Track

Successful Airbnb investors don’t rely on luck—they follow the numbers. Here are the top KPIs to watch:

• Occupancy Rate – % of nights booked over a given period.

• Average Daily Rate (ADR) – The average revenue per booked night.

• Revenue per Available Night (RevPAN) – Helps identify seasonal trends.

• Net Operating Income (NOI) – Your income after operating costs.

External Tools to Help You Invest Smarter

• AirDNA – Market data, trends, and revenue projections.

• Mashvisor – Property analysis for Airbnb and traditional rentals.

• Zillow – Great for finding and researching properties.

Final Thoughts: Invest Smart, Not Just Fast

The Airbnb landscape is evolving quickly. By following market trends, targeting the right hotspots, and staying informed, you can create long-term success in the short-term rental space.

Need help funding your next Airbnb property or scaling your portfolio?

Contact us at 800-277-6473, visit us at wizecommercialcapital.com, or email us at [email protected].